about us

Our founder Aykut Yüksel have 22 years Extensive Global and Local Retail experience predominantly in Fuels, Lubricants, FMCG, Convenience Retail, Marketing, B2B & B2C and Supply Chain with P&L responsibility.

For past 5 years he led newly established Shell Non Fuel Retail team and set the strategy for Convenience Retail Business to start extracting value from a dealer operated market. NFR team opened 210 ‘’Select’’ branded stores with 80m USD sales revenue. NFR team also signed exclusive partnerships with Kahve Dünyası for coffee, Dardanel for fresh sandwich and Netlog for Supply Chain, all three being pioneer in the Fuels Industry in Turkey.

The combined Franchise Model received a very prestigious “Game Changer” award in Turkey at 2015 “Design: Change your business” category by a professional jury including marketing guru Peter Fisk.

At 2016 as a project Manager he was responsible to create strong Convenience Retail presence at Pakistan and Oman by using the Local & Global expertise. He and PK team opened new 7 Select stores in Karachi and Lahore while creating supplier alternatives with category management mind-set. He created Supply Chain alternatives for Turkey & Pakistan as a member of Global Supply Chain community.

He also have a strong background at FMCG sector and worked in different positions at Metro Cash & Carry, Kimberley Clark and Pınar.